close
close
Skip to main content
Lasque Tiarc

What is Aldi’s ‘Aisle of Shame’? Fans are excited about bizarre bargains

Vaseline 2 months ago

Viral trends

Aldi shoppers are caught in the middle: The German discount supermarket chain’s middle aisle is known as the “aisle of shame” for its abundance of low-priced, limited-time novelties.

The wacky collection is usually replenished every Wednesday and attracts fanatics who post their treasures to the ALDI Aisle of Shame Community on Facebook, which has 2.7 million members.

“This satin gift set – this might be my favorite find for today,” Florida mom Emily Hilton posted on TikTok last Wednesday as she took her 5,600 followers on a tour down the aisle.

“It comes with two pillowcases, an eye mask, a scrunchie and a headband,” she continued. “I brought some with me so that I have a gift ready for each friend’s birthday.”

Aldi officially calls its knickknacks the “Aldi Finds” aisle, describing it to CNN last week as “a rotating assortment of specialty items available for a very limited time.”

Aldi shopper Kelsey Rankin said she has seen seasonal items, kitchen gadgets, home furnishings, toys, organizational tools, fitness equipment and food items disappear in the blink of an eye. "walk of shame."
Aldi shopper Kelsey Rankin said she’s seen seasonal items, kitchen gadgets, home decor, toys, organizational tools, exercise equipment and food items disappear into the “aisle of shame” in the blink of an eye. TikTok/@kelseyrank

“Fans love our ALDI Finds path because it takes the average grocery trip from errands to adventure,” the company said in an email to the outlet.

Dedicated shopper Kelsey Rankin said she’s seen seasonal items, kitchen gadgets, home decor, toys, organizational tools, fitness equipment and food items disappear in the blink of an eye.

“Some of my favorite things to find in the Aldi Finds aisle are pet supplies. They always have the cutest sweaters and pet toys and stuff like that,” she explained in a January TikTok. “And I also really like the Aldi candles. Aldi’s three-wick candles look so much like Bath & Body Works’ three-wick candles, and they usually only cost $5.

Florida mom Emily Hilton took her 5,600 TikTok followers on a tour down the aisle last week.
Florida mom Emily Hilton took her 5,600 TikTok followers on a tour down the aisle last week. TikTok/@eehilton

In last week’s post, Hilton oohed and aahed over the selection of 99-cent Mother’s Day cards, wide-mouth stainless steel water bottles, silky reversible tank tops, $10 wedges, a $30 pizza oven, $10 sheers and ready-made tamales that she has never seen anywhere.

Atlas Obscura reported in 2021 that the aisle, which is often themed, is usually split down the middle between edible and non-edible items – with these products making up an estimated 20% of Aldi’s annual sales.

Aldi opened its first American store in 1976, in Iowa. Now it operates more than 2,000 stores nationwide and 12,000 stores worldwide, keeping prices low by offering about 1,400 products instead of the 40,000 at traditional supermarkets.

Hilton was especially captivated by some earrings.
Hilton was especially captivated by some earrings. TikTok/@eehilton

The origin of the playful name “aisle of shame” is unclear. An Aldi fan site traces the use of the phrase in Google posts made in the mid-2000s, not specifically about Aldi, but about “the fantasy section of a bookstore, rows of food in a weight loss reality TV show, the aisle at Walgreens, which stocks the most embarrassing products, and the long walk to your seat after boarding a plane late.”

Caitlyn Pratt, the mother of the Oklahoma dog, says it’s called the “aisle of s–t” in the South.

“Because I probably spend like $150 on unnecessary things at Aldi every time I go there,” Pratt told CNN. “I get so much money for $150, half of which is not groceries.”

"An important thing to know about the
“An important thing to know about the ‘aisle of shame’ is that the items in this aisle change weekly, so if you see something you like, don’t think, ‘Oh, maybe I’ll get it next month. ‘ because it probably won’t be there,’ Rankin advises. TikTok/@kelseyrank

If you follow in Pratt’s footsteps and decide to take part in Wednesday’s madness, Rankin has some advice.

“An important thing to know about the ‘aisle of shame’ is that the items in this aisle change weekly, so if you see something you like, don’t think, ‘Oh, maybe I’ll get it next month. ‘ because it probably won’t be there,’ she advised.

“And you can’t really go to the Aldi Finds aisle looking for something specific, you let the Aldi Finds aisle tell you what you need,” she concluded.




Load more…





https://nypost.com/2024/04/21/lifestyle/whats-aldis-aisle-of-shame-fans-rave-about-bizarre-bargains/?utm_source=url_sitebuttons&utm_medium=site%20buttons&utm_campaign=site%20buttons

Copy the URL to share