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Mama’s Creations has partnered with Costco for roadshow events

Vaseline 2 months ago

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Mama’s Creations is hitting the road.

The East Rutherford-based food company will highlight six of its brands during a series of all-day sampling events at Costco in May.

As a participant in the major box chain’s “Costco Roadshow,” Mama’s Creations will allow shoppers to try out products to evaluate a more permanent placement in Costco clubs regionally and nationally.

Stops are planned in Sterling, Virginia (May 2-5) and Pittsburgh, Pennsylvania (May 9-12). The demonstration will include samples of four products: beef meatloaf; sausage, peppers and onions; jumbo meatballs and four types of canned sauces (original, homestyle, four cheese and mushroom).

Marketing activations through social media channels and digital display advertising are also planned to encourage members to visit the demo room while shopping, Mama’s Creations said.

On tour

The roadshow platform is intended to offer suppliers a way to showcase their products or services. It has the potential to reach thousands of customers at Costco, the third largest retailer in the world.

Mama’s Creations Chief Marketing Officer Lauren Sella said: “Building on our previous successful product rotations in Costco, the roadshow will further elevate our brand in the region, and the one-on-one communication with customers will provide valuable insights and feedback as we look to grow our presence in Costco.”

"While the consumer-facing Italian food brand MamaMancini's will remain unchanged, this broader strategic focus will further enable us to drive incremental SKUs to our grocery customers," said Adam Michaels, Chairman and CEO of Mama's Creations.
Consumer-facing Italian food brand MamaMancini’s remained unchanged when the company changed its corporate name to Mama’s Creations. – PROVIDED BY MAMA’S CREATIONS

She continued, “We look forward to interacting directly with Costco members to introduce our products to new customers, and new varieties to existing customers. We continue to expand our partnership with Costco, rotating our products in five of eight regions over the past twelve months. Costco’s high-volume warehouses are ideal locations for our products, while our strict focus on margins ensures every sale meets our standards, regardless of the customer.”

Founded in 2010, Mama’s Creations makes and distributes all-natural beef, turkey, chicken and pork meatballs, as well as other similar Italian products. As part of a rebrand to better reflect its transition to a one-stop shop for prepared foods, the company changed its name from MamaMancini’s to Mama’s Creations in August 2023.

It has more than 45,000 product placements nationwide in supermarkets, clubs and convenience stores, including Costco, Kings, Whole Foods, ShopRite, Stop & Shop and The Fresh Market, as well as through QVC’s direct platform for live performances, carships and online purchases.